Restaurant Branding

4 min readMar 17, 2021

Concepts:

Cuisine: Greek Food & Columbian coffee shop

Theme: Classy (Dress code kind of place)

Potential names: Opa, καλό φαγητό (kalo fagito; good food), Έλα (ela;come), ya mas (to our health), still a working progress

Taglines: Bring back the Greekness, Greekin an freakin (HAHA), Nothin but Greek, Chase the Flavors, Chase the Greek in you, Keepin it Greek…

Greek Food Culture:

The Greeks eat bread, grains, potatoes, rice, and pasta nearly every day. Staples of the Greek diet include olives (and olive oil), eggplant, cucumbers, tomatoes, spinach, lentils, and other types of beans, lemons, nuts, honey, yogurt, feta cheese, eggs, fish, chicken, and lamb. A mainstay of any Greek meal are classic dips such as tzatziki (yogurt, cucumber and garlic),melitzanosalata (aubergine), and fava (creamy split pea purée). But the delectable taramasalata (fish roe dip) is a must.

Greeks consider a meal as quality time with friends and family. It is their way to socialize, to discuss various topics and concerns, to make fun and to offer hospitality.

Mood board:

Colombian Cuisine

Theme: Coffee shop

Potential Names: Columbian Cafe, Cafe de Columbian, Tree House Coffee, The Real Stuff, Coffee For All,

Taglines: There Ain’t no party like a Columbian Party, Columbian heals the soul, Smart. Beautiful. Columbian, It’s the Columbian lifestyle, Columbian coffee keeps the soul running, Columbian keeps things real

Colombian Coffee:

Colombia tends to produce mostly arabica beans. Arabica and Robusta are the two main types of coffee beans that are grown in the world. The Arabica is lighter and sweeter, while Robusta is bolder and denser. Colombia grows mostly Arabica beans, giving its beans the light and flowery taste that many coffee lovers crave. Colombia has the perfect geography for growing coffee. Colombian coffee (which is never known as Columbian coffee..) is known for its rich, mild flavor because of the perfect climate and beans that are grown. … (Consequently the higher the elevation, generally the better the taste of the bean.)

Mood board: